Fans Wash – Bodywash Packaging

Fans Wash Packaging Design

BRAND + STORY

Fans Wash originally started as a real product concept intended to enter the market. I was involved in the project from early stages, contributing to fragrance selection, visual direction, and packaging decisions. However, the project was paused before production. After investing significant time into the development, I chose to continue the project independently and complete the full packaging system as a personal exploration of the brand’s potential.

DESIGN DIRECTION

The design direction focused on translating each fragrance into a distinct visual identity while maintaining a cohesive system. This was achieved through a tone-on-tone color approach, minimal layouts, and controlled visual elements. The intention was to balance individuality and consistency, creating a system that feels both unified and expressive. Fans Wash was designed to create a visual and emotional connection with each fragrance before the product is even used. Every detail — from color and material to typography and composition — was carefully developed to express softness, freshness, and a premium cosmetic feel.

The system focuses on simplicity and clarity, where each scent is defined by its own color world while maintaining a consistent packaging structure. The result is a balance between individuality and cohesion — visually distinctive on the shelf, yet unified as a brand.​​​​​​​ PACKAGING

The packaging was built around a clean and minimal cosmetic structure, using a unified bottle design across all variants. The system relies on matte material, embossed typography, and subtle gloss details to create depth without visual noise. Each product maintains the same layout while color becomes the main differentiating element.