Faylo Lip Oil Packaging Design

Faylö is a modern beauty brand focused on effortless elegance, hydration, and high-shine lip care. The design direction centers on a soft, minimalist aesthetic that feels both playful and premium.

Visual Identity & Layout

A central heart-shaped cut-out on the front panel serves as both a key visual anchor and a functional feature, offering a peek at the product’s color and texture inside.

Clean, sans-serif typography paired with generous white space creates a clear visual hierarchy, keeping instructions, ingredients, and key benefit callouts easy to read.

Soft pastel tones paired with shade-specific accent banners (e.g., vibrant coral for “Watermelon” and muted beige for “Clear”) differentiate product variants seamlessly while maintaining brand consistency across the line.

A sleek, vertical folding carton engineered for a standard lip gloss/oil component, balancing structural integrity with an unboxing experience tailored for modern beauty lovers.