Marrow & Mill

Marrow & Mill is a contemporary neighbourhood butcher shop concept based in New York City, combining the craft and heritage of traditional butchery with a refined, modern approach. The packaging system was developed to extend this identity into the customer experience, using a set of six custom icons to communicate the brand’s values and product information while creating a consistent visual language across the range.

Six-Icon System: Designed six custom icons representing key aspects of Marrow & Mill and its approach to butchery.

Packaging Integration: Applied the icon system across the packaging to create a cohesive and recognisable visual identity.

Functional Communication: Used the icons to communicate product-related information clearly while maintaining the brand’s visual character.

Whole-Animal Butchery: Incorporated visual cues inspired by the craft, precision, and respect associated with whole-animal butchery.

Contemporary Interpretation: Balanced traditional butcher-shop references with a clean, refined aesthetic suited to a modern New York neighbourhood.

Consistent System: Built the packaging around a unified combination of typography, iconography, colour, and layout to create a connected product range.Previously featured by World Brand Design SocietyMarrow & Mill — Crafting a Contemporary Brand Identity for the Modern Neighbourhood Butcher