Nazcal Monkeytails RTD

Say hello to Mariposa Mule, Puma Libre & Buho Mojito, the drinks of the summer from Nazcal.

Following the successful launch Nazcal Spirits in 2025, the brand was ready to spread its wings into the RTD market with a new alcohol-free range Our task was to create a trio of cans under the new Monkeytails sub-brand, each with its own distinct flavour and vibe. The result is a trio of bold, colourful cans bursting with personality, while staying unmistakably Nazcal.

Curator’s Insight

The challenge here is sub-branding without dilution: how do you launch an alcohol-free line under a spirits name without either hiding the parent brand or letting the new product feel like a compromise. The solution sits in the type hierarchy. The Nazcal wordmark keeps its full scale and wave-like distortion across all three cans, so the parent identity reads first and loudest. Monkeytails is demoted to a small sticker-style tag, doing the job of a category label rather than competing for attention. Flavor names get an even smaller badge treatment, sitting below both. That stacking, from brand to sub-brand to variant, lets one system carry three levels of information without any of them blurring into the others. The color coding does the rest of the work: each hue signals function before the copy is even read, so the can communicates purpose at a shelf glance. It is a useful model for any brand extension that needs to borrow equity from a parent while still marking its own territory.