PASTEL Shampoo Packaging

PASTEL Shampoo Packaging Design Project

A packaging system designed to bring clarity, consistency, and strong shelf impact across three unique hair care formulas. The project focuses on creating a cohesive visual identity that allows each variant to stand out while maintaining a unified brand presence.

The design combines natural ingredients, modern aesthetics, and effective product communication through a balanced approach to color, typography, and visual hierarchy. Each package is crafted to clearly communicate the formula’s benefits and ingredients while creating a fresh, contemporary experience for consumers.

By blending simplicity, elegance, and functional design, the packaging system enhances brand recognition and transforms everyday hair care products into a visually engaging and memorable experience. Behance