TEDI Play – Kids Fruit Juice Packaging Redesign

The TEDI Play juice redesign by Modern World Studio for Tymbark Bulgaria’s children’s line successfully modernized the packaging by resolving visual clutter and balancing a dual audience that appeals to children through fun while maintaining parents’ trust through clarity. The project’s key solutions included simplifying the design, elevating the TEDI bear mascot as the central hero, and implementing a clean, logical color-coding system for better flavor distinction on shelves, resulting in a dynamic, modern, and clean shelf presence that unifies the brand while giving each flavor a distinct character.