The Licking Ice Cream Cup Label Design
THE LICKING by DJ Khaled
Project Premium packaging design for limited-edition ice cream cups.
Overview Bold, high-impact label and packaging system for two signature flavors:
Strawberry Scoop – Hennessy-infused sorbet Piña Colada Scoop – Casamigos Reposado Tequila-infused gelato
Design Direction Vibrant neon typography, rich color blocking (deep red / electric blue), clean white-and-X graphic panels, and realistic product photography with fresh fruit and tropical accents. Each 4 fl oz cup features clear 21+ labeling and strong brand hierarchy to stand out in both retail and social settings.
Goal Create eye-catching, award-ready packaging that feels luxurious, party-ready, and unmistakably THE LICKING.
Materials Plastic, Polymer, Polyethylene, Film
Year 2026
Country United States
Region North America
Project type Commissioned Work
Client The Licking X Wow Ice
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