The White rose

Bold packaging that doesn’t just sit on the shelf — it demands attention.

For The White Rose, I explored a bold red-and-cream visual language with expressive typography, tactile details, and sculptural packaging forms to create a beauty identity that feels confident, playful, and unmistakably its own.

From the embossed soap bars to the statement tube and structured box — every touchpoint was designed to make the brand feel like an experience, not just a product.