Biscolata Ice & Fire

Biscolata was entering the refrigerated category for the first time with Ice & Fire, creating the need for a new packaging identity that could feel distinctive while remaining connected to the Biscolata brand.

We found the starting point within the Biscolata logo itself. We took the “B” from the logotype, enlarged it and turned it into the hero graphic of the packaging. What had previously been part of the logo became a bold visual device that gave Ice & Fire its own recognizable identity.

The name also became part of the idea. Ice and Fire represent two opposing sensations, so the colors, typography and composition were built around this contrast, bringing cold and heat together within the same packaging world.

The system was first developed for the multipack and later extended to the single-serve products, allowing the idea to grow consistently across the range.

One brand, a new category, and a new expression of Biscolata without losing the world it already belongs to.

Client: Şölen / Biscolata Creative Studio: Mark Creative Studio Creative Direction & Design: Mert Göker Brand Identity & Packaging Design: Mark Creative Studio Product CGI / Illustration: Basthead Studio Campaign Film Stills: Courtesy of Şölen / Biscolata Year: 2025 Location: Istanbul, Türkiye