Blue Stripes Superfruit Water Evolution

Fruit Takes Center Stage

Blue Stripes Superfruit Water gets a bold, playful refresh from Olio Studio.

We partnered with Blue Stripes to turn up the energy on Superfruit Water, creating a vibrant new look that makes its fresh flavor, tropical zest, and refreshing hydration impossible to miss.

Cacao Water told the ingredient story. SUPERFRUIT WATER tells the benefit story. We made the switch so the product could communicate more instantly-and give the fruit, flavor, and hydration a bigger role in the design.

We made SUPERFRUIT WATER large and central on pack so the category and benefit are impossible to miss. From there, we built a visual system around what we wanted the product to communicate: fresh, colorful, refreshing, and full of tropical zest.

Things get juicy with the fruit pairings. Each flavor brings a new combination to the party, and we turned those pairings into bold, colorful moments that make every variety feel fresh, playful, and full of personality.

Bold fruit imagery and vibrant color bring each combination to life, creating an immediate visual cue for what you can expect inside. Each flavor gets its own energetic expression, while the overall system works together as a cohesive family.

The color does a lot of heavy lifting. It brings energy to the shelf, helps differentiate the flavors, and captures the bright, juicy character of the drink.

Max is still very much part of the party. Blue Stripes’ playful mascot makes a cameo on the new packaging, but we’ve turned down his volume a little so the fruit and flavors can turn theirs up. With Max playing a supporting role, the vibrant pairings and refreshing hydration get their moment in the spotlight.

The result is a packaging system that makes SUPERFRUIT WATER easier to get, harder to miss, and a whole lot more inviting. SUPERFRUIT WATER tells you what it is, while bold fruit pairings and vibrant colors give every flavor its own juicy moment in the spotlight.

Bold color. Juicy pairings. Tropical zest. A fresh take on hydration.

Olio turns up the energy for Blue Stripes Superfruit Water with vibrant color, playful fruit pairings, and a fresh take on hydration.