Boatyard Double Gin, The Boatyard Distillery

ABOUT

The Boatyard Distillery is an independent gin producer based on the shores of Lough Erne in Enniskillen, Northern Ireland. Originally intended to be called The Lough Erne Distillery, the name changed following a visit to the family’s converted boatyard at the local marina. The character of the site became the foundation for the brand.

United Creatives developed the complete identity, spanning branding, packaging, signage, exhibition, in-store and digital design.

CONCEPT

The identity brings together the distillery’s Irish heritage and its location on the water. At its centre is an infinity knot, inspired by Irish Celtic culture and the traditional knots used in boating and sailing.

This became the key visual device across the packaging, creating a distinctive connection between the brand, its surroundings and its name.

SOLUTION

The packaging combines strong typography, bespoke illustration and tactile print finishes to create a premium but characterful identity. A custom bottle stopper extends the branding beyond the label, making the bottle feel like a complete, considered object.

TECHNIQUE

The labels were produced using traditional printing techniques on a vintage Heidelberg press, with carefully selected papers and bespoke finishing to give the packaging a tactile, crafted quality.

RESULT

The result is a distinctive visual identity rooted in the place and heritage of the distillery, with a system that extends across the wider brand and product range.

The Boatyard Double Gin was awarded a Design & Packaging Master in the Gin category at The Spirits Business Spirit Masters Awards.