Chang Jing — Traditional Chinese Herbal Skincare

Changjing — Traditional Chinese Herbal Skincare Packaging Design: Project Overview

Changjing is a skincare brand inspired by the heritage of a family of Chinese imperial physicians. Its philosophy combines traditional Chinese medicine with modern skincare science, bringing together cultural heritage, botanical skincare principles and contemporary product design.

HONGLT Brand Design developed a comprehensive packaging and visual identity system for Changjing’s skincare range, including toners, serums, cleansers and creams.

Design concept: A fusion of Eastern tradition and modern luxury

The concept, “Eastern Imperial Aesthetics: Where Tradition Meets Modernity,” translates the brand’s traditional Chinese cultural heritage into a contemporary skincare packaging language.

Imperial red serves as the primary brand colour, expressing cultural depth, vitality and a distinctive visual identity. Matte gold accents add refined luxury, balancing traditional elegance with contemporary aesthetics.

The brand mark draws on the name Changjing written in seal script, combining traditional Chinese calligraphy with modern minimalism. Cloud motifs and classical decorative patterns create a distinctive visual identity rooted in Eastern culture.

Packaging design and materials

The packaging system uses a consistent visual language across multiple skincare categories while accommodating each product’s specific requirements.

The toner bottle features a rich red finish with gold detailing. The serum packaging combines translucent red glass with carefully considered surface treatments. The cleanser tube prioritises practicality, while the cream jar incorporates sculptural details and metallic elements to reinforce its premium positioning.

Selected materials include glass, PETG, PE and acrylic, complemented by gold foil stamping, screen printing, matte finishes, embossed details and polished surfaces. These elements create contrasts in colour, texture and light while maintaining visual consistency throughout the range.

Design approach

The project goes beyond applying traditional Chinese motifs to contemporary containers. It integrates cultural references, brand identity, packaging forms and surface finishing techniques into a unified design system.

The coordinated red and gold palette strengthens shelf recognition, while packaging formats tailored to each category help distinguish the products. The system is designed to deliver consistent visuals across retail displays, e-commerce platforms and brand promotional materials.

Credits

Brand: Changjing

Project: Packaging design for the complete skincare range

Design agency: HONGLT Brand Design

Location: Guangzhou, China

Website: honglt.com