Ficticio Mezcal

In Mexico, agave and the towns that surround it are steeped in mystical stories, ancestral tales, and knowledge passed down from hand to hand. For FICTICIO, we drew inspiration from this universe to create a story of our own: a narrative that speaks of Mexico, its communities, and their connection to agave.

Inspired by agave spirits, we created a world where everything is born from imagination: from the names of the agaves to the master agave grower and La Cruz de Barrizal, a village hidden among the hills somewhere in Mexico. In doing so, we opened the door to a magical universe that allows us to tell a story and find within it a reason to bring a spirit to life.

This narrative comes to life through the label design. A layering of papers invites exploration, revealing the story one layer at a time. The outer label can be peeled away to uncover another beneath it, exposing new elements and details with each discovery. The bottle becomes an experience of exploration, where every layer reveals another part of this imagined world.

Symbols of Catholic tradition, rural life, folklore, and ancestral stories coexist within this visual language. Together, they evoke the memory of Mexican towns and the knowledge passed down from one generation to the next.

From this idea comes the name FICTICIO: the freedom to imagine an origin, create its stories, and transform them into something tangible.

FICTICIO. A fictional project brought to life.

Curator’s Insight

Invented origin stories fail when the packaging looks too tidy to be believed. Ficticio solves this by borrowing the language of the archive. The label reads like a recovered specimen, with a relic number and a catalogue-style count, so the imagined village feels documented rather than decorated. The torn edges do the same work physically. Warm, sepia paper is broken open by electric blue foil, and gold traces each tear like a repaired fracture. That cold blue against aged paper keeps the nostalgia from sliding into pastiche.