Fragrance Body Lotion | Packaging Design

LAIT DE CORPS | Five-Fragrance Body Lotion Collection

CHALLENGE

Create a cohesive packaging system for five body lotion fragrances while giving each variant a distinct visual personality.

OBJECTIVE

Translate the character of each fragrance into color and ingredient-inspired visuals, while maintaining a consistent and recognizable design language.

CREATIVE CONCEPT

MILK MEETS THE ESSENCE.

A sensory visual concept combining the softness of milk with the signature ingredient of each fragrance.

ART DIRECTION

Creamy Sensory Beauty × Ingredient Fusion.

A unified packaging system enhanced through color, ingredient-inspired elements, fluid textures and premium product presentation.

VISUAL LANGUAGE

Milk × Ingredients × Color × Texture

THE COLLECTION

Coconut — Creamy & Natural Mango — Juicy & Vibrant Vanilla — Warm & Indulgent Musk Tahara — Soft & Pure Floral — Romantic & Delicate