Greco Gum_Packaging Redesign

Greco Gum — Packaging Redesign

ABOUT

Greco Gum is a brand specializing in natural mastic gum products, sourced from the Greek island of Chios. Known for its unique origin and traditional cultivation, Chios mastic is the central ingredient in the brand’s dietary supplements, including its mastic gum capsules.

The project began with the transition from the existing packaging to a new cylindrical paper format. This change created an opportunity to rethink the product’s visual presentation, improve information organization, and explore new graphic possibilities while preserving the brand’s established identity.

SOLUTION

The concept was built around the idea of evolution rather than reinvention. The design maintains Greco Gum’s recognizable color palette and visual language, adapting them to the proportions and expanded surface of the new packaging.

A vintage-inspired illustration depicting the landscape and traditional mastic cultivation of Chios became a central element of the composition. Inspired by historical engraving aesthetics, the artwork connects the packaging to the ingredient’s geographical and cultural heritage.

The cylindrical structure also provided additional space to establish a clearer typographic hierarchy and organize product information more effectively. A series of graphic seals was developed to highlight key benefits and certifications, creating a consistent system that integrates naturally with the overall design.

RESULT

The result is a refined packaging system that balances heritage and contemporary functionality. The new format enhances the visual presence of the product while providing a more organized and cohesive communication experience.