Kamakura

Kamakura,A Japanese Tea Brand Concept

Bringing tea culture to modern daily life.

For Kamakura, I wanted to create a minimal and refined identity inspired by Japanese tea rituals, heritage, and simplicity.

One of my favorite details is the subtle line beneath the “u” in the wordmark, which creates the silhouette of a matcha bowl and brings the idea of the tea ritual directly into the logo.

I also created a mascot inspired by traditional Japanese tea rituals and heritage to give the brand a more memorable and human touch.

This project taught me so much about building a brand from concept to visual identity, and I’m really happy to finally share it.