KARL M — SILENZIO & SILENZIO NOTTE Perfume Packaging
KARL M — SILENZIO & SILENZIO NOTTE Perfume Packaging
Designed by b1studio, Romania.
KARL M is a fragrance brand inspired by music, emotion, personal memories and the beauty of silence.
For the brand’s first two fragrances, SILENZIO and SILENZIO NOTTE, b1studio developed a packaging identity that translates this emotional universe into a refined, recognisable design system.
The creative direction began with the brand’s central symbol: a graphic mark combining the profile of a woman with a musical element. This visual concept became the foundation for the perfume labels, brand identity and packaging presentation.
The Label Design
The two fragrances were designed as complementary expressions of the same brand.
SILENZIO features a predominantly white label and gold-toned cap, creating a lighter and more delicate visual presence.
SILENZIO NOTTE uses a burgundy label and black cap, suggesting a deeper, more intense personality.
The labels share consistent typography, proportions, logo placement and visual hierarchy, ensuring immediate recognition while allowing each fragrance to retain its individuality.
Rather than relying on excessive ornamentation, the design communicates premium character through contrast, colour and attention to detail.
The Special Presentation Box
Beyond the labels, b1studio developed the concept for a custom perfume presentation box.
The design combines a burgundy exterior with a contrasting light-toned base and a personalised interior. The brand symbol and visual details connect the box directly to the perfume bottles.
The presentation box was designed to turn the moment of opening into an extension of the fragrance experience.
It is packaging that does more than contain a product. It communicates identity, anticipation and emotion.
Production and Collaboration
The label designs were brought to print by IPPU Packaging, while the custom presentation box was produced by Rodotex.
Artistic product photography by LLUM Studio and Alexandru Saru completes the presentation of the project.
The Result
SILENZIO and SILENZIO NOTTE demonstrate how a consistent packaging system can express two distinct fragrance personalities while retaining one cohesive brand identity.
KARL M is a project where visual design, material presentation and storytelling work together to make the first encounter with the fragrance meaningful.
KARL M — it feels…
Credits
Client: KARL M Founder: Mihai Mihăilă Creative Agency: b1studio.ro Creative Direction: Silviu Fenea Brand Identity, Label Design & Packaging Concept: b1studio.ro Label Printing: IPPU Packaging Custom Box Production: Rodotex Artistic Product Photography: LLUM Studio / Alexandru Saru Country: Romania Year: 2026