Kulinichi – Panetonne

When does festive bakery become a gift before the box is even opened? In the panettone category, shoppers choose not only a flavour but also a ready gesture of care. The pack needs to feel festive, appetizing, and easy to navigate. Packaging design for panettone was built as one gift system: the handle supports the gifting occasion, while colour coding helps shoppers distinguish flavours without losing a consistent range identity. Shoppers get a product that is easy to choose and give, while the brand gets a recognizable platform for growing its seasonal range.