Momotaro Coffee

The context

Momotaro is a specialty coffee brand based in Bucharest, roasting its own beans locally and supplying freshly roasted coffee to cafés across the country.

With the need for quick turnaround on small production runs, the brand required an identity that felt intentional but could be easily implemented – fast, flexible, and scalable.

The solution

We built the visual identity around the name itself – Momotaro – transforming its rhythmic repetition into a distinctive typographic mark, with the triple O’s subtly resembling coffee beans.

The typeface is organic, expressive, and full of character. Its unusual letterforms, with soft curves and shifting contrast, bring a handmade warmth that makes even minimal layouts feel crafted.

To suit the fast pace of micro-lot production, our solution was to use digitally printed, recycled-paper sleeves. These wrap around plain white pouches, subtly nodding to Japanese gift-wrapping traditions. For the 1 kg bags, we designed stickers that are easy to apply and carry the same feel as the paper sleeves. A pastel color palette keeps things delicate and approachable, while allowing black printed information to stand out.

It’s a lightweight identity that punches above its weight.