One Little Farm

One Little Farm – A Fresh Look for Little Beginnings

One Little Farm was ready for a new chapter. Previously rooted in traditional farming, the brand evolved to connect more closely with the little ones at the heart of its world.

The refreshed identity brings this shift to life through an apple-shaped logo that doubles as a baby’s face. A symbol of health and nourishment, the apple represents wholesome goodness and happy beginnings, while the baby’s playful expression captures the curiosity, joy and delight of early childhood. The result is an identity that feels fresh, warm and approachable, bringing together the goodness of nature and the joy of growing up.

The puree packaging extends this identity across a range of wholesome, balanced meals for little ones and their parents.

Made with fruits, vegetables, nuts and seeds, the purees are designed to deliver essential nutrition in every bite. The packaging brings this goodness to life through cheerful character illustrations of the hero ingredients, adding personality while subtle farm-inspired details retain a connection to the brand’s roots. Together, these elements create a cohesive packaging system that feels fresh, friendly and unmistakably One Little Farm.