Patero. Unapologetic Wine Packaging with a Playful Twist

Patero is a contemporary wine designed to challenge the traditional codes of the category. Developed for social environments such as bars and casual gatherings, the packaging embraces spontaneity, humor and visual immediacy over refinement and convention.

The name references the ancestral method of foot-stomped winemaking, but the visual approach avoids nostalgia. Instead, the label translates this gesture into a bold and expressive graphic language. A hand-drawn illustration becomes the central character, supported by irregular typography and an intentionally imperfect composition that reinforces authenticity and human touch.

A single vibrant orange background was selected to maximize shelf visibility and create strong contrast in dimly lit social spaces. The layout rejects classical wine hierarchies in favor of an intuitive reading flow, prioritizing personality over formality.

Printed on a pressure-sensitive label and applied to a traditional glass bottle, Pateropositions itself within the growing natural and independent wine culture, standing out through a confident, approachable and culturally aware identity.

Curator’s Insight

Most wine labels treat the technical facts as small print, but here the production notes (native yeast, whole cluster, open vat) are written in the same hand-lettered style as the name and the illustration. The label therefore reads as one drawing rather than an image with text added. The black ink is the only color placed on the orange, so the figure, grapes and lettering stay graphic and consistent. A glossy, raised finish on the wordmark adds a wet look against the matte stock, which echoes juice on skin. The warm tone of the wine in the clear glass sits close to the label color, so the bottle and label read as one unit when the bottles are shown at an angle. When a product’s story is about doing things by hand, the more functional parts of the packaging should look handmade too.