Polutona | Soda packaging design

Polutona («Halftones») is a line of lemonades that draws you in through visual restraint. The name refers both to the blending of flavours and to the mood of conversations held in hushed tones.

The design concept speaks to the senses rather than informs. On the packaging, the ingredients partly dissolve into a blur, hinting at the flavour instead of spelling it out and making you curious to discover how they sound together.

Polutona is a student concept project. I set out to design for people who care about the visual side of what they buy: they notice details, appreciate subtle choices and like to photograph their drink before taking the first sip. For them, the packaging is part of the moment they want to remember and share, not just a container. That is why every small detail is designed to be noticed, both in hand and through a camera lens.

Art direction: Valeria Obrazkova and Daria Bushkina.