Royal House Caviar packaging redesign

Royal House Caviar came to me with a classic challenge: their old packaging looked like a generic 90s throwback—tidy enough, but utterly faceless in a sea of identical competitors. The client had one specific wish: to feature an engraving of fishermen on the design if possible.

I completely reworked both the logo mark and the visual system. The new dark tin avoids trying too hard to look expensive; instead, it carries the quiet confidence of a tailored suit. The muted label tones and subtle gold embossing elevate the product’s status, while serving as a practical layer of anti-counterfeiting protection. Fulfilling the client’s request, the background features an intricate engraving of fishermen hauling a net with a castle in the background, evoking centuries-old tradition.

The new logo mark trades the heavy, generic crown for a minimalist silhouette where fish shapes and roe are subtly integrated. The typography was cleaned up: the word CAVIAR kept its classic serifs, while ROYAL HOUSE was opened up with widely spaced capitals for better legibility at any size.

The entire product line (Royal Beluga, Beluga, Imperial Sturgeon, and Sturgeon) shares a unified composition and engraving style, differentiated only by color: graphite, dark green, turquoise, and steel blue. This creates a cohesive family on the shelf that makes navigation effortless for both the buyer and the importer.