SYABRY Core Line Redesign

We’ve reimagined the visual identity of the main SYABRY (Belarusian for “friends”) vodka line. Our task was a complex redesign objective: to preserve the established communication vector with the audience while ensuring the bottle stands out with a fresh and contrasting presence on a shelf.

The culmination of our work is a strong spirit brand image that inspires absolute trust. The new SYABRY emblem features a nod to a heartfelt gathering of four friends; the gold embroidery styling infuses it with a distinct Belarusian identity. The emblem now offers a tangible, tactile experience.

We introduced a systematic approach to the label’s footer, allowing the primary product attributes to be read quickly and clearly. Intuitive flavor navigation is provided by an ornamental design on the reverse side of the back label. Refracting through the prism of the bottle, it ties all the elements together into a cohesive narrative.

Real-world sales receipts have served as the ultimate measure of success. The commercial metrics of the renewed SYABRY line have shown an upward trajectory, proving that the brand now connects with consumers even more effectively than before.