Tilt Brewing Beer Can Labels

In this project, the client, Tilt Brewing from Italy, asked me to redesign their entire beer line. Initially, they suggested using gambling and betting themes. I convinced them not to use this idea, as I didn’t think it was appropriate. It was then that the client themselves suggested using the aesthetic of a project I’ve been developing for over a year: @oddbot_society on Instagram. I create a new character every day with a very distinctive aesthetic of monsters with tentacles and strange eyes, always giving it a strong cartoonish look. They gave me a list of comic book and pop culture characters to adapt to the previous beer names (this is the only thing we kept from the earlier designs). I also included their logo hidden in all the illustrations. The result is a series of very colorful and fun designs, where I’ve always given the characters the graphic style of @oddbot_society. They’re ideal for standing out on the refrigerators of Italian breweries.