APEI ROTAN — Premium Greek Olive Oil

APEI ROTAN is a premium olive oil brand developed for Konakis Olive Oil, one of the leading olive oil producers in Epirus, Greece. The project brings together brand identity and packaging design, drawing inspiration from the region’s ancient history, mythology and cultural heritage.

At the heart of the visual identity lies an ancient silver coin of the Epirote League, depicting Zeus and Dione. Discovered through historical research, the coin was chosen as a symbol of origin, value and timelessness. Its imagery reflects the connection between humanity and nature, while introducing a distinctive cultural narrative to the brand.

Rather than simply reproducing a historical artefact, the design translates its symbolism into a contemporary visual language. The coin becomes the central element of the brand identity, creating a recognisable connection between the product and its place of origin.

The packaging system extends across glass bottles and metal tins, maintaining visual consistency throughout the product range while accommodating different olive oil varieties. A restrained graphic approach allows the historical symbol to take centre stage, balancing heritage with contemporary aesthetics.

APEI ROTAN demonstrates how thoughtful packaging design can transform local history into a distinctive brand identity, connecting an everyday product with the cultural landscape from which it originates.

The reproduction of the ancient coin was officially authorised by the competent authority of the Greek Ministry of Culture (ODAP).