BAWAAL | Indian Festive Beverage Design
ABOUT THE PRODUCT
What if Indian Festive gifting went beyond the usual boxes of sweets and dry fruits?
BAWAAL is a conceptual project built around this idea. Imagined as a limited-edition festive collection, BAWAAL brings together Indian-inspired drink mixers that turn familiar desi flavours into something unexpected. From Gulabo and Kairi Khatta to Jamun Jhatka and Imli Ishq, each flavour has its own personality and is designed to be enjoyed in cocktails or mocktails.
SOLUTION
We wanted BAWAAL to feel like more than a collection of bottles. The experience begins with a statement gift box inspired by traditional Indian miniature paintings, particularly the Bani Thani style, reinterpreted through a contemporary pop-folk lens.
The illustrated outer box brings together royal characters in bani-thani painting style, oversized fruit illustrations, parrots and cocktail elements. Inside, the flavour-led bottles follow a consistent label system, with individual colour palettes and ingredient-inspired illustrations giving each one a distinct identity.
The experience is completed with a brass stirrer, a brass jigger and collectible recipe cards, featuring illustrated flavour posters on one side and cocktail and zero-proof recipes on the other.
RESULT
BAWAAL transforms the familiar idea of festive gifting into a playful party experience. By bringing together Indian-inspired flavours, expressive packaging and a complete gifting set, the concept offers a fresh alternative to conventional festive hampers.
Curator’s Insight
Festive gifting in India is visually dense by default, so the challenge is making a set of mixers feel as celebratory as a sweets hamper without tipping into clutter. The designers solve it with a few repeated devices. On the label, the scalloped arch frames a single gesture, a hand holding the fruit, so each flavour reads as one clear image inside all the ornament. The sunburst rays on the label return on the inner lid and the recipe cards, tying three different surfaces together. On the box, the lid carries the busy scene while the sides stay calm, with flying parrots and a short line, so the pack has a loud moment and a quiet one. The condensed poster lettering also adds a slightly cheeky tone against the delicate painting style.