BØNISSE — Packaging for Kids’ Faba Bean Breakfast

The Story In Denmark, a Dutch company has developed a way to process locally grown beans, aiming to replace imported soy protein and reduce the environmental impact of deforestation. By removing the beans’ characteristic bitter taste and using the whole bean without waste, the process produces three valuable ingredients: protein, fibre and starch. Bønisse turns this innovation into everyday food products: breakfast cereals and protein bars for children.

The Friction Our audience is parents of children aged 6–12 who want to make healthier food choices for their kids. They read ingredient lists, pay attention to nutritional value and consider their children’s taste preferences. But finding food that is both appealing to children and genuinely healthy can be difficult. Children are drawn to colourful, sweet products, while parents want to avoid excessive sugar and unclear ingredients.

The Shift Bønisse helps parents and children make food choices together. The brand makes healthy eating enjoyable for children and trustworthy for parents, offering tasty breakfasts and snacks with a clear, honest composition.

The Metaphor The Nisse: a guardian of the harvest in Danish folklore. Nisse protects crops and rewards those who respect the land. Bønisse brings this character to life as a friendly little guardian of good food. The name combines “Bønne” (bean) and “Nisse” (gnome), connecting the product’s natural origin with its playful personality.