CHACHI · Organic Products

Chachi is an organic food brand rooted in Ecuador’s extraordinary biodiversity and the dedication of those who bring healthier products to their communities. This project became a journey of discovery, revealing the richness of local ingredients made possible by the country’s unique geographical location and diverse ecosystems. Beyond the products themselves, we learned about the care, commitment, and hard work behind every step of their journey. We worked alongside Chachi from beginning to end, shaping a brand identity and packaging that reflect its origins, values, and connection to nature. Our goal was to translate this story into a clear, authentic visual language that celebrates Ecuadorian products while making the brand approachable and recognizable. Every design decision sought to connect the people behind Chachi with the communities they serve. What began as a branding project became a shared learning experience and, fortunately, this is only the beginning of Chachi’s inspiring story.