Delice Natural Spring Salt

For Mayi Tuz, we developed a packaging system that extends the brand into sea and rock salt while keeping natural spring salt at the heart of the range.

Warm coffee tones distinguish rock salt, while fresh greens identify sea salt. A consistent visual structure and transparent windows create clear shelf differentiation while highlighting the product itself.

Packaging concepts were tested using Attention Insight to assess visual attention. The new designs recorded a 30% increase in predicted attention compared with previous versions.

Design & Comm. Team Fatih Mehmet Yıldız Mustafa Soydaş Ahmed Faruk Tokat İbrahim Ethem Taş