Kushi Corn Snacks Packaging

Kushi is a brand that produces corn snacks with Indian spices. It targets the younger generation, who seek new and vibrant flavors amid the grey routine of everyday life. The collection is a line of corn puffs with unique flavors based on natural blends of Indian spices: tomato-methi, mango-ginger, and coconut-pepper.

The packaging metaphor draws on India’s cultural traditions: the practice of eating with one’s hands and the art of mudras — symbolic hand gestures used in classical Indian dance.