Lustau, academic proyect – Nuni Lab

This academic packaging project reimagines Lustau Vermut Rojo for a younger adult audience while preserving its connection to Jerez and its winemaking heritage.

Developed as an independent educational exercise, the proposal includes a 100 cl bottle, a wraparound label and a secondary presentation box. The bottle’s low, broad silhouette combines amber glass, a natural cork stopper and a satin champagne-bronze collar.

Inspired by Art Deco, the ivory label features an asymmetric triangular edge, geometric blind embossing and elongated lettering in metallic red foil. These details bring a contemporary expression to the brand while emphasizing material quality and craftsmanship.

The presentation box pairs a neutral exterior with a deep burgundy interior. Its sliding drawer and fitted cardboard insert protect the bottle and create a gradual reveal when opened.

The goal was to design a distinctive, collectible package that people would want to keep beyond the moment of consumption.

This is a conceptual academic project.

Curator’s Insight

The foil lettering carries the project. It is the same red as the liquid behind the glass, so the wordmark reads as if the vermouth has been drawn up onto the paper. The close-up shows the letters standing proud with bevelled edges, closer to cut metal than printed ink, and light moves across them the way it moves through the bottle. The embossed pattern on the ivory is nearly colourless, so it never competes with the foil. It only becomes visible when the light rakes across it. The label’s diagonal top edge also tilts away from the horizontal liquid line, which gives a very static bottle a sense of motion.