Máscara Porto

Máscara Porto — Port Wine Packaging

Máscara Porto is a conceptual port wine brand that brings together two aspects of Portuguese culture: port wine, originating in the Douro region, and the celebration of carnival. Inspired by carnival masks and costumes, the project translates the ageing of wine into the growing richness of its packaging.

The collection features three wines aged 3, 20 and 30 years. Each bottle wears its own sculptural mask, which becomes more elaborate and luxurious with increasing age. The three-year-old wine introduces a restrained design; the twenty-year-old features a more ornate mask; and the thirty-year-old presents the most lavish interpretation.

This progression gives the collection a clear visual narrative: the longer the wine has aged, the richer its mask becomes. The mask serves as both the central element of the brand identity and a visual expression of the wine’s age.