# Mezcal Joan Sebastian

This project was created to commemorate the seventh anniversary of the death of Joan Sebastian, one of Mexico’s most iconic singer-songwriters, through a mezcal from his native Guerrero.

The main creative challenge was to develop a graphic identity that captured the artist’s essence, personality and close ties to equestrian culture and the traditions of Mexican charrería.

We drew inspiration from distinctive elements of his wardrobe, the likeness of one of his most beloved horses, and the ornamental details of traditional charro saddles. These references shaped a typographic composition full of personality, whose letterforms, terminals and ornamentation evoke the visual richness of the world that surrounded the singer throughout his life.

Black takes centre stage, bringing elegance, character and depth. Metallic silver and gold finishes create contrasts that enrich the composition and emphasise its commemorative character.

The sensory experience was equally important. We selected a richly textured cotton paper as a symbolic reference to the land and the artist’s roots. Embossing creates raised details that add dimension, allow the design to be appreciated through touch and enhance the label’s perceived quality.

HTML page: https://packagingworld.co/work/2026/11/mezcal-joan-sebastian

Materials: Glass, Ceramic, Paper, Paperboard, Card stock

Categories: Alcohol, Best Rated, Mezcal

Tags: Alcohol, Best Rated, Mezcal

Designer: octavio rojo