Milifang “Jianghu Secret Manuals” Snack Packaging

Competition in the puffed snack market is intense, with many similar products competing for limited shelf space. To draw consumers’ attention back to the shelf, we explored how design and cultural references could reveal a more distinctive identity for Milifang.

We noticed a close similarity between the way books are arranged and the way products are displayed on retail shelves. Inspired by traditional Chinese books, we introduced the idea of a secret martial arts manual into the packaging. Each pack becomes a volume of martial arts knowledge, while the shelf becomes a library of these manuals. This playful cultural approach was designed to help the series stand out within the constraints of a retail display.

Designed by RUFY Design (若非设计). Please credit RUFY Design when reposting.

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