MUMO — The Playful Soap Dish

MUMO is a silicone soap dish shaped like a stylized cow udder, made to sit on the central divider of a double kitchen sink. An open oval bowl holds the bar soap. Below it, the body flows into four rounded hollow supports, and water is meant to drain through openings at their tips into the sink.

The packaging continues the idea. The box is a cow, and the silicone udder emerges from its underside, so the product completes the animal. A white paperboard insert supports the dish, and the fasteners stay hidden behind the front panel.

Form, function and packaging are one idea. The udder shape defines how the dish sits, holds and drains, and the cow box makes the product readable at first sight.

The mission of MUMO is to make everyday kitchen care more convenient and emotionally pleasant by turning a utilitarian soap dish into an expressive object.

MUMO — A Soap Dish With A Moo-d!

Curator’s Insight

The risk with a novelty shape is that the structure gets complicated and the joke wears thin. Here the die-cut stays disciplined: only the head, ears and horns break the silhouette, while the body remains a plain rectangular carton that folds and stacks like any other. A small eye cutout lets the blue backdrop show through, which gives the cow a glance without any added print. The black spots run across the box edges and fold lines, so the form reads as one continuous hide rather than a label on a box. The pink wordmark matches the colour of the product, and the same logotype is debossed into the silicone, which links shelf and sink without repeating the design. The spotted colourway then brings the box print onto the product itself.