PARADISE INN – Casual Luxury Specialty Packaging from Mallorca

The project began with the development of a premium specialty range for a gourmet food truck in Mallorca. Starting entirely from scratch without any prior brand identity, I designed the logo and the complete visual brand universe. Inspired by the concept of ‘casual luxury,’ the design blends the authentic Mallorcan lifestyle with summery lightness and a high-end culinary culture. The ultimate goal was to create products that deliver a delightful experience on-site while doubling as a stylish, memorable keepsake to take home from the island.