TEINPRO by Randeep Hooda: Protein Bar Packaging Design

TEINPRO by Randeep Hooda: Protein Bar Packaging Design

About TEINPRO is an Indian protein bar brand by actor Randeep Hooda. It’s built for people who want everyday fuel without giving up on taste. Each 40g bar packs 12g of protein and 5g of fibre, with no added sugar and added Vitamin K2 and Biotin. The packaging design brief was clear: create a protein bar that looks like a snack people want to grab, not a supplement they have to take.

Solution The identity starts with the TEINPRO wordmark: a bold, condensed logotype split by a red lightning bolt between “TEIN” and “PRO”, which signals energy at first glance. On the flow-wrap bar packaging, a warm cream centre panel carries the logo and a large, appetising photo of the bar. Each flavour gets its own colour: sky blue for Cookies & Cream and rich chocolate brown for Choco Almond, so shoppers can find their flavour on a crowded shelf. A red “12g Protein” seal and clean nutrition call-outs make the product’s benefits easy to read in seconds.

The 6-bar monocarton extends the system. It carries the same colour coding, with Randeep Hooda on the front panel to bring the founder’s personality to the shelf. Across bar wrappers, cartons, billboards and social media, the “Snack Like a Pro” campaign uses one simple system: flavour colour, bold type and the bolt.

Result The result is FMCG packaging that feels premium, fun and instantly recognisable. It’s a protein snack brand that stands out in India’s growing health food market, and it works as well in the hand as it does on a billboard.

Packaging Design & Brand Identity: Rohan Barwal Client: TEINPRO

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Location: India Categories: Food, Snacks, Health (FMCG)

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protein bar packaging, packaging design, FMCG packaging, snack packaging, flow wrap design, monocarton design, brand identity, India packaging design, celebrity brand, Randeep Hooda, TEINPRO