The Community Bowl

The Community Bowl – Pet Treats Brand Identity and Packaging Design

The Community Bowl is a pet treats brand born from the founders’ experience with their dog, Gizmo, and a simple belief: what goes into a pet’s bowl deserves the same consideration as the food we choose for ourselves. Built around real ingredients, minimal processing and transparency, the brand sought to challenge the familiar conventions of the pet treats category.

The design takes an expressive approach to communicating a straightforward product philosophy. Rather than adopting the restrained visual language commonly associated with natural pet products, the identity embraces bold typography, vibrant colour and playful character.

At the centre of the identity is a distinctive canine symbol, complemented by condensed typography that transforms product names and messaging into striking graphic compositions. The packaging uses colour to differentiate product varieties while maintaining a recognisable visual structure across the range. Each pack balances expressive brand communication with clear product information, allowing the system to remain consistent while giving individual products their own character.

Beyond packaging, the identity extends across digital and campaign applications, bringing together typography, colour, photography and graphic elements in a cohesive visual language.

The result is a packaging identity that celebrates the simplicity of the ingredients through an unconventional and energetic expression, reflecting the brand’s belief in being uncompromising about what goes into the treats without compromising on personality.