Vervelle — A Botanical Home Fragrance

Vervelle is a self-initiated conceptual branding and packaging design project exploring the relationship between fragrance, botanical beauty, and contemporary elegance. Created as a premium home fragrance collection, the brand brings together three distinctive scent experiences through a cohesive visual identity.

The collection features Black Tea & Bergamot, Fig & Cedarwood, and White Musk & Amber, each expressed through a unique color palette and carefully composed botanical illustrations.

Black Tea & Bergamot embraces deep, almost-black tones, delicate golden details, and contrasting floral elements to create a sophisticated, atmospheric character. Fig & Cedarwood introduces rich earthy browns, warm copper accents, and layered botanical forms, evoking warmth and natural depth. White Musk & Amber offers a softer interpretation, combining warm ivory, muted rose, and subtle golden highlights for a delicate, refined aesthetic.

A signature arched label creates a consistent visual structure across the collection, while the illustrations extend beyond the central composition to bring movement and individuality to each fragrance.

The packaging system encompasses scented candles, reed diffusers, and room sprays, with coordinated labels and outer packaging designed to maintain visual consistency across different formats and proportions.

Metallic gold accents add a tactile sense of luxury, complementing the rich botanical artwork and understated typography.

The result is a unified packaging collection that balances decorative richness with a clear brand identity, allowing each fragrance to express its own personality while remaining unmistakably part of the Vervelle family.

Conceptual project — ArtDesignByDina.