WAN! — Soda with Character

WAN! — Soda with Character

WAN! is a non-alcoholic soda brand inspired by East Asian aesthetics and traditional drinks. It brings the distinctive flavours of Japanese shochu and Chinese mijiu into a refreshing, sparkling soft drink.

The visual concept is built around the Chinese and Japanese character meaning “dog”. It is reimagined as a graphic symbol, transforming traditional writing into a simple yet expressive image of a dog’s face — a symbol of friendliness, energy, and spontaneity.

The name WAN! references the Japanese word wan — the sound of a dog barking — while also working as an expressive exclamation. This gives the brand a lively and playful personality.

WAN! — Open it, hear it, feel the character!