Colonial Luv it!

Designed by Curious Design, Auckland, New Zealand

Curious can never be accused of churning out design like a sausage factory, but in this particular case we have created a packaging range for not only the sausage factory-but the bacon and ham factory as well! Our client, Colonial, already had a strong presence in the premium quality, small goods category. However they recognised an opportunity to launch a range of products that were more accessible and affordable. The brief was to come up with a design that talked to the consumer in a straightforward way, but that also exuded a high degree of personality. The use of New Zealand colloquialisms and informal typography achieved the desired result in an entertaining way. Luv it!