Golden Circle Classics

Designed by Curious Design, Auckland, New Zealand

Our brief was to create new packaging for one of Golden Circle’s premier ambient juices. The previous design had a very mainstream, mass produced feel. However the client rightly felt that the quality of the juice deserved a much more appealing, individual look. Curious successfully retained all of the strong, simple heritage cues of the brand-but made the packaging totally unique with the contemporary style of illustration and typographic flair.