B Natural Masala Juices

Juices with a Masala Chatka! Packaging Design for B Natural’s Spice Infused Fruit Juices

B Natural had already won over audiences for their 100% fruit pulp juices, and now added to it the magic of chatpata masala and a hint of pink salt! The team took great pride in their carefully crafted new beverage and wanted a design partner to bring alive the zest and excitement of authentic desi tastes – but artfully and quickly. That’s where we came in!

Our graphics for each variant were crafted with one eye on street inspiration and the other on the ticking clock (we had just a week for this launch). The results were an absolute hit – the product gained solid traction in the market within just a few weeks of its launch!

Client: ITC

What we Did: Architecture & Packaging Design