Premium Offering Under Imperial Blue Whisky

A New Standard of Smoothness! Designing a Premium Offering Under the Legendary Imperial Blue Whisky Brand

When Pernod Ricard sought to launch a superior whisky variant in the UP market, the challenge was two-fold. We needed to demonstrate superiority both through a product story as well as pack graphics. At the same time, this needed to be done while staying within the Imperial Blue brand look. From a name that conveyed product superiority to crafting a blend story and playing it up on the label as well as the mono-carton, our design felt one level up in all respects – leaving consumers with that satisfied feeling of getting that extra bang for their buck!

CLIENT: Pernod Ricard Pvt. Ltd.

WHAT WE DID: Variant Name, Packaging Design