Supersila sub-line

«Sochnyj perekus» is a sugar-free fruit dessert for preschool and school-age children made of 100% natural ingredients.

AVC has developed packaging design for the new functional sub-line of the brand – «Supersila». The line is presented in fruit and berry flavours – peach-mango and blueberry-raspberry.

Deep green colour was chosen for the background of the packaging, on which juicy fruits and berries stand out in contrast. The friendly brand character Kus is depicted in a superhero image, which helps the consumer to distinguish the sub-line from other brand products.

To emphasise the benefits of the sub-line, all communications are thoughtfully designed on the packaging. Two types of branding are used — functional and emotional.

On the back panel, Kus visually demonstrates the beneficial effects of «Superpower».