Dr. Shtern – Professional Shampoo Packaging Design

For Swiss Pharm’s professional haircare range, I designed labels that can be read across a salon workstation. Each one-litre white HDPE bottle carries a short code, such as HHB or KCC, drawn from the formula’s ingredients or intended use.

Each shampoo has its own colour. Its matching conditioner uses a lighter shade, making the pair easy to find while keeping the two bottles distinct. The self-adhesive label wraps around the cylindrical bottle, with the code taking the most prominent position.

Creative direction and design: Vladimir Shmoylov.