Russkiy Dar — Lemonade Packaging

A familiar brand, a lighter summer rhythm.

In 2013, Russkiy Dar wanted to build on its established presence in Russia’s kvass market and enter the lemonade category. Kvass is a traditional fermented grain drink, widely enjoyed in Russia, particularly in summer. The new range needed a character of its own while remaining recognisably part of the brand.

The original kvass packaging centred on a red label and a black emblem featuring the brand name and a bird. I retained the emblem, adapting its colour to each flavour, and kept red stripes behind it as a visual link to the kvass range. Horizontal stripes introduce a light, summery rhythm, while transparent spaces allow the lemonade itself to become part of the colour palette.

The fruit graphics are deliberately restrained. Apple, raspberry and currant silhouettes identify the added juice without overwhelming the design. Flavour descriptions use dark lettering on the light apple drink and white lettering on the darker berry lemonade. The glossy, transparent shrink sleeve follows the PET bottle, balancing printed graphics with the colour and light of the liquid inside.

Packaging design: Vladimir Shmoylov Client: Russkiy Dar Original design: 2013

This presentation revisits the original packaging design through AI-assisted imagery and digital retouching.