Bitter Leonardelli

For the Bitter Leonardelli label, a bold direction was chosen. Essential, yet strongly distinctive. Three signs, three symbols, three perceptions.

At the top: the botanical and floral note. At the center: the spice, the character, the impact.At the bottom: the citrus, the freshness, the living matter.

The goal was not to describe, but to evoke. Not to list ingredients, but to convey sensations.

Form became language.