Redesign – Pudding

Modern World Studio redesigned the entire starch product line—making it more modern, vibrant, and unmistakable on-shelf.

What did we refresh?

TypographyWe swapped in modern, easy-to-read typefaces that bind the range under a single visual identity.

Illustrations & colour codingEvery flavour now features newly redrawn characters and its own colour palette, so shoppers can spot the difference at a glance.

Food zone imageryWe shot and retouched brand-new visuals for every product.

Line-wide consistencyA unified design system—shared raster motifs, logo placement, and icons—links the individual packs into one strong family.

Why does it matter?

The new look makes the range:

More modern – aligned with today’s consumer expectations.

More recognisable – each pack pops, and together they command powerful shelf presence.

Easier to choose – colour coding and clear labels speed up decision-making.